Head of Marketing and Growth

Soul Labs

Soul Labs

Marketing & Communications · Full-time
Posted on Friday, April 5, 2024

Are you an individual able to amplify Soul's impact through extraordinary marketing vision and execution? In this leadership role, you will spearhead innovative marketing strategies that educate global audiences about the transformative potential of products that Soul offers.

You will utilize your marketing expertise to drive widespread adoption and help others understand the DeFi systems we develop.


  • Develop and execute a comprehensive marketing strategy to drive awareness, adoption, and growth for Soul's suite of products.
  • Oversee integrated marketing campaigns across digital, social, content, and experiential channels.
  • Create compelling educational content and resources to explain decentralized finance concepts and Soul's offerings.
  • Analyze marketing data and metrics to optimize strategies, identify new opportunities, and measure success.
  • Build strategic partnerships and collaborations to expand Soul's reach and influence.
  • Represent Soul as a thought leader and brand ambassador at industry events and speaking engagements

The perfect candidate?

  • Experience in marketing leadership roles, preferably in fintech, blockchain, or innovative technology industries.
  • Proven track record of successfully executing marketing strategies that drive product adoption and growth.
  • Strong expertise in digital marketing, including SEO, SEM, social media marketing, content marketing, and data analytics.
  • Excellent creative and strategic thinking abilities to develop compelling marketing campaigns.
  • Solid understanding of blockchain technology, decentralized finance, and web3 concepts.
  • Entrepreneurial mindset and ability to thrive in a fast-paced, constantly evolving environment.
  • Exceptional leadership, project management, and team-building skills.
  • Effective communication and public speaking abilities.

Soul Labs is at the forefront of financial innovation, emphasizing interoperability and continuous growth. We blend adaptability with expertise to pioneer the digital financial systems of tomorrow, aiming to create a unified DeFi landscape. Join us in setting new industry standards. We're eager to meet you!

Soul Labs is an equal opportunity employer.

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